Where your competition is in South Carolina
The largest concentrations of moving companies in our South Carolina data are in Columbia, Myrtle Beach, Greenville, Lexington, Conway, Spartanburg, North Augusta and North Charleston. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Columbia.
The map pack in South Carolina
The map pack is a three-slot race, and in South Carolina it is won by review count and recency far more than by rating: 63.3% of South Carolina moving companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 201 reviews and the 90th is 516. Those are the numbers to plan around, not the median.
The website gap in South Carolina
Website presence in South Carolina: 80.0% of moving companies link one, 20% do not. The national figure is 22.3% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How South Carolina compares
Of the 51 states in our data, South Carolina ranks 26th for the number of moving companies, 11th for median review count, and 28th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| South Carolina | 1,505 | 47 | 20% |
| Alabama | 1,712 | 31 | 20.6% |
| Delaware | 213 | 33 | 25.8% |
| District of Columbia | 24 | 126.5 | 0% |
| Florida | 1,790 | 119 | 7.4% |
| Georgia | 1,976 | 41 | 22.8% |
| Kentucky | 1,053 | 33 | 21.7% |
| Maryland | 1,712 | 36 | 20.2% |
| Mississippi | 452 | 15 | 25.7% |
What to do first in South Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 47-review shop past the South Carolina 75th percentile (201) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where South Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 47 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.