<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mover Growth Lab</title><link>https://movergrowthlab.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for moving companies.</description><item><title>After Labor Day the moving lead does not disappear, it changes shape</title><link>https://movergrowthlab.com/blog/after-labor-day-the-moving-lead-changes-shape/</link><guid>https://movergrowthlab.com/blog/after-labor-day-the-moving-lead-changes-shape/</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>Peak season just ended. The families are gone, the apartment turns and senior moves are not, and the next eight weeks decide what your June looks like.</description></item><item><title>Hiring a marketing agency for a moving company, or doing it yourself</title><link>https://movergrowthlab.com/guides/hiring-a-marketing-agency-movers/</link><guid>https://movergrowthlab.com/guides/hiring-a-marketing-agency-movers/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What to do in house, what to pay for, the red flags in a mover's pitch, why lead sellers are not marketing, fair prices, and why a deal starts with a trial.</description></item><item><title>The mover's off-season plan: what to run from October to April</title><link>https://movergrowthlab.com/guides/moving-company-slow-season-marketing-plan/</link><guid>https://movergrowthlab.com/guides/moving-company-slow-season-marketing-plan/</guid><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><description>Why moving demand collapses after Labor Day, what to sell in the slow months, realtor and property manager referrals, and the work to do before next summer.</description></item><item><title>Pricing and quoting for movers: binding estimates, deposits and good-better-best</title><link>https://movergrowthlab.com/guides/moving-company-pricing-and-quoting/</link><guid>https://movergrowthlab.com/guides/moving-company-pricing-and-quoting/</guid><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><description>How to present moving prices, when a binding not-to-exceed estimate wins the job, deposit and cancellation terms that are fair, and how pricing sets ad cost.</description></item><item><title>Should you quote a binding price off a two minute video?</title><link>https://movergrowthlab.com/blog/should-you-quote-a-binding-price-from-a-video/</link><guid>https://movergrowthlab.com/blog/should-you-quote-a-binding-price-from-a-video/</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>Video surveys let a small moving company give not-to-exceed prices without driving to every house. What it costs in margin, what it wins in close rate.</description></item><item><title>Speed to lead for movers: beating the four other companies your customer called</title><link>https://movergrowthlab.com/guides/missed-calls-speed-to-lead-movers/</link><guid>https://movergrowthlab.com/guides/missed-calls-speed-to-lead-movers/</guid><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><description>Why shared moving leads are won in the first 60 seconds, what a missed call costs at a $1,450 average job, text-back setup, and a phone process that works.</description></item><item><title>The seven things a moving company website has to do</title><link>https://movergrowthlab.com/guides/moving-company-website-essentials/</link><guid>https://movergrowthlab.com/guides/moving-company-website-essentials/</guid><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><description>Speed, tap to call, instant quote, license numbers, local and long-distance pages, real photos and pricing. What a mover's site must do and what to cut.</description></item><item><title>How a moving company shows up in ChatGPT, Perplexity and Google AI answers</title><link>https://movergrowthlab.com/guides/ai-search-chatgpt-movers/</link><guid>https://movergrowthlab.com/guides/ai-search-chatgpt-movers/</guid><pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate><description>What AI assistants use to pick which movers to name, the page structure they quote, why licensing data matters, and a checklist for a local moving company.</description></item><item><title>Facebook and Instagram ads for moving companies that book actual moves</title><link>https://movergrowthlab.com/guides/facebook-instagram-ads-movers/</link><guid>https://movergrowthlab.com/guides/facebook-instagram-ads-movers/</guid><pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate><description>The creative that works for movers, offers worth running, realistic budgets and cost per lead, retargeting, and how to reach realtors and apartment managers.</description></item><item><title>Google Ads for moving companies: budgets, campaigns and the money pits</title><link>https://movergrowthlab.com/guides/google-ads-for-moving-companies/</link><guid>https://movergrowthlab.com/guides/google-ads-for-moving-companies/</guid><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate><description>What a moving lead really costs, the campaign structure for local and long-distance, the keywords that drain budget, and how to schedule around peak season.</description></item><item><title>Google Business Profile setup for moving companies, field by field</title><link>https://movergrowthlab.com/guides/google-business-profile-moving-companies/</link><guid>https://movergrowthlab.com/guides/google-business-profile-moving-companies/</guid><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate><description>Categories, service areas, local versus long-distance, photos that prove you are real, license numbers, hours that match your phone, posts and Q and A.</description></item><item><title>How moving companies get more Google reviews (and why the timing is different)</title><link>https://movergrowthlab.com/guides/get-more-google-reviews-moving-company/</link><guid>https://movergrowthlab.com/guides/get-more-google-reviews-moving-company/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The day-after ask, the exact text to send, why asking at the truck fails, how to handle a damage review, and what a healthy review pace looks like for a mover.</description></item></channel></rss>