Where your competition is in New Hampshire
The largest concentrations of moving companies in our New Hampshire data are in Manchester, Portsmouth, Concord, Rochester, Keene, Nashua, Dover and Londonderry. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Manchester.
The map pack in New Hampshire
In New Hampshire, 29.3% of moving companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Portsmouth searches are not in that group. They are near 546 reviews and they ask every customer.
The website gap in New Hampshire
Website presence in New Hampshire: 90.4% of moving companies link one, 9.6% do not. The national figure is 22.3% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How New Hampshire compares
Of the 51 states in our data, New Hampshire ranks 38th for the number of moving companies, 6th for median review count, and 49th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New Hampshire | 560 | 58 | 9.6% |
| Connecticut | 1,667 | 30 | 19.4% |
| Maine | 439 | 25 | 21% |
| Massachusetts | 2,008 | 44 | 14.1% |
| New Jersey | 2,136 | 30 | 24.6% |
| New York | 2,307 | 36 | 22.3% |
| Pennsylvania | 2,193 | 37 | 19.6% |
| Rhode Island | 578 | 33 | 17.3% |
| Vermont | 146 | 23.5 | 16.4% |
What to do first in New Hampshire
- Set a review velocity. One review per job day, asked at the door, moves a 58-review shop past the New Hampshire 75th percentile (205) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New Hampshire customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 58 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.